During his time in web3, the sports brand Nike has become one of the most successful. Nowadays, the company's management is planning to launch its own trading platform to promote virtual items. At the moment, the project is being tested in order to launch the first collection next year.

In addition to collecting NFTs, users will also be able to create their own tokenized items. In the future, purchased sporting goods will be integrated into digital games. 

It is worth noting that Nike started working with NFT in 2021 after acquiring the RTFKT studio. During this time, a Cryptokicks series of 20,000 virtual sneakers was released. One of the pairs was sold for 134 thousand dollars. Analysts estimated that the development of NFT brought the brand about $185 million. 

At the moment, the company's revenue has fallen, compared with those highs that were in the spring. This behavior is associated with a bearish trend that has hit the market.

Earlier it became known that in the UAE, students will study cryptocurrencies and Metaverses.