Alkimi Exchange, the pioneering decentralized ad exchange, has transitioned from beta, ushering in a revolutionary era in digital advertising. With its blockchain-based programmatic platform, advertisers and publishers can now seamlessly trade ad inventory through a custom consensus, distributed ledger, and node platform, presenting a decentralized approach to buying and selling advertising space.
The mainnet launch of Alkimi introduces enhanced performance, complete transparency, and increased efficiency to the digital advertising landscape. Notably, the reduction of fees from over 37% to a range of 3-5% results in a significant cost decrease for purchasing ads, from $9.03 to $2.71. This transformation not only provides advertisers with 212% more media but also amplifies ad campaign performance by 19%, establishing a groundbreaking collaboration with major media agencies and publishers.
CEO and Co-Founder Ben Putley expressed enthusiasm about Alkimi Exchange's mainnet launch, highlighting the projected $678.9 billion digital ad spend in 2023. Alkimi Exchange aims to tap into this vast market potential by bringing a substantial portion of digital ad spend onto the blockchain through its exchange, AlEx. The mainnet introduces unprecedented clarity and accountability in ad spend for advertisers and media agencies, while publishers stand to benefit from a more streamlined and lucrative approach to ad management and revenue generation, with a higher proportion of advertiser dollars directed towards them.
A notable feature of the new mainnet is the Liquidity Staking Derivative (LSD), allowing users to participate in a liquidity pool on Balancer and stake their LP tokens (stADS) on the user portal, labs.alkimi.org. This feature provides users with the opportunity to 'yield farm' the internet. The launch of Alkimi Exchange's mainnet signifies not only technological advancement but a paradigm shift in digital advertising practices. Leveraging blockchain technology, Alkimi Exchange sets new standards for transparency and performance in the industry, marking a significant stride toward a future where digital advertising is more effective, transparent, and equitable for all stakeholders.
