Yi He, co-founder of the largest crypto exchange Binance shared the principles by which the company selects digital assets for trading on the platform. It is important to note that Binance does not add tokens if there is hype around them before listing. This is because some projects spread rumors about a possible listing on Binance to increase the price of their tokens, which can mislead users and create false expectations.

Yi He emphasized that Binance follows strict standards and procedures before adding tokens. Each crypto project is thoroughly vetted, and if even one member of the Binance team strongly opposes a project, it will not be added. The listing decision is made through a multi-level evaluation that takes into account technical aspects, market potential, investment support, and sustainability opportunities. Projects that meet these criteria are put into a pool for further observation and evaluation.

She also noted that users should adjust their expectations regarding returns. Many cryptocurrency owners expect to multiply their investments, whereas in traditional investments an annual return of 20-30% is considered good. With the increasing competition in the market, the opportunities for high returns are shrinking. Binance aims to offer projects that are popular, in demand and relatively reliable, but this does not guarantee growth in value. Users need to understand market cycles and fluctuations.

Yi He also mentioned scammers who pose as top Binance managers and offer token listings for a deposit, after receiving which they disappear. Binance warned about this at the beginning of the year to protect users from such schemes.