Nike introduces the revolutionary RTFKT Dunk Genesis sneakers, breaking from the NFT norm – no expensive tokens needed. The public presale, live since Monday, enables direct purchase without RTFKT NFT ownership. Priced at $222 per pair, the Void edition ships before July 31, 2024, and the Ghost edition before August 31. These sneakers, crafted for creators and gaming culture, feature removable mods and interchangeable vial attachments. The unique launch includes associated t-shirts with brand logos and a futuristic quote. While embedded NFC tags hint at optional digital collectibles, these are physical sneakers, not digital assets. This move diverges from Nike and RTFKT's previous NFT-tied releases.