The management of the Spindle service has decided to cooperate with AppsFlyer. A platform specializing in attribution and analytics and seeking to improve the marketing of games in the field of Web3 has entered into a partnership agreement with a similar organization working in the field of Web2. AppsFlyer provides management tools like marketing strategies that lead to action.
AppsFlyer has been developing mobile games since 2011 and has significantly increased revenue by more than $300 million per year. The spindle, after all, was installed two years ago using a special Web3-oriented platform.
Perhaps this is due to the fact that the manual, this information, appeared accidentally due to the fact that most of the players on the Web3 Internet are hybrids of online and online projects. Usually, for this reason, the Spindle needs the settings offered by the Flyer application.
Both companies plan to integrate their datasets to allow developers to track and analyze user routes and settings, both covering the Web2 sector and events from Web3, including clicks, application installations and even events in the NFT world and other aspects.
The founder of Spindl, Antonio Garcia Martinez, describes Web2 as the current generation of the Internet, built on mobile applications and social networks, while Web3 represents the next generation focused on decentralization and based on blockchain technology. He believes that this partnership will help to unite these two spaces.
"To date, Web3 gaming platforms do not have access to data on online income and user actions, which leaves an incomplete picture," he notes. "The more the game depends on the network, the less accurate the assessment of parameters such as cost and other key indicators becomes. This is a serious problem for the entire industry."
