Data from Statista, a leading data collection and visualization platform, indicates that the artificial intelligence market is set to reach $241.80 billion by 2023. Investments in AI will be directed towards robotics, autonomous technologies, computer vision, machine learning, and natural language processing.

This forecast from Statista aligns with ongoing improvements in the field of artificial intelligence. The modernization of data personalization models is reported to successfully address issues related to privacy rules and the activities of major technology companies.

Particularly noteworthy is the concern among many technology users regarding data privacy and its utilization by tech giants. However, with the advent of generative artificial intelligence, the evolution of mobile personalization is beginning to address these concerns.

Gartner Research, in turn, highlights generative artificial intelligence, predicting its revolution in the user experience of mobile devices. This technology is seen as a key influencer in shaping customer service and support strategies in the next five years.

Generative artificial intelligence focuses on optimized personalization, addressing data privacy issues. This technology employs AI-based approaches to analyze user behavior and provide an individualized approach without compromising personal data.

These innovations not only reshape traditional models in the artificial intelligence industry, transferring data collection and utilization processes from monopolists to a few major tech companies, but also lift some constraints for marketers dealing with stringent consumer privacy protection rules.