New research shows that 79% of Kenyans participate in online betting, emphasizing the importance of this industry to the country's economy.
General Betting Data in Kenya
Kenya's population is about 55 million, and according to GeoPoll, 43.45 million of them engage in betting. This study confirms Kenya's pivotal role in the gambling industry in Sub-Saharan Africa.
Changes in Betting Compared to Previous Years
Previous studies indicated that in 2024, 80% of adult Kenyans participated in betting, but in 2025 this figure slightly declined to 79%. Nonetheless, Kenya remains third in the region after South Africa and Uganda.
Demographic Factors Influencing Betting
The age profile of bettors in Kenya skews young, with many under 35. Economic conditions, such as unemployment, also influence the increase in betting, with 28% of bettors being unemployed.
The growth of the betting industry in Kenya presents both economic opportunities and social challenges. Responsible gambling practices must be ensured for sustainable sector development.
