A newly released case study by SuperScale analyzes how Aethir's cloud streaming technology improves user acquisition strategies for gaming studios by presenting a scalable alternative to traditional app store distribution.
Cloud Streaming as a Direct-to-Consumer Solution
Gaming studios frequently encounter high service fees when distributing games through commercial app stores, with some platforms taking up to 30% of a game’s revenue. Aethir’s decentralized cloud infrastructure enables studios to bypass these costs using web-based streaming, providing an independent publishing model designed to enhance user acquisition. Key aspects of Aethir’s cloud streaming include reduced reliance on app stores, lower user acquisition costs, expanded device accessibility, and alternative monetization models.
Insights from SuperScale’s Case Study
SuperScale conducted a two-phase analysis assessing Aethir’s impact on gaming user acquisition, focusing on conversion rates and return on ad spend (ROAS) using the mobile game Tiny Tower. The first phase examined conversion rates, showing that streaming notably increased click-through and conversion rates over traditional download methods. The second phase measured early engagement and ROAS, where Stream Now yielded greater ROI, increased average revenue, and improved user retention.
Potential Applications for Aethir’s Cloud Streaming
Aethir’s cloud streaming infrastructure can be especially beneficial for established publishers, live services, and MMO games, games with social appeal, and emerging markets. It offers solutions for driving direct traffic, optimizing revenue models, providing seamless cross-device access, and catering to users without high-end gaming hardware.
SuperScale’s findings highlight Aethir’s role in enhancing gaming user acquisition through decentralized cloud streaming. This innovation may serve as a critical advantage for publishers and developers across various market segments.
