A recent report from MEXC emphasizes the significance of airdrop campaigns as a vital tool for attracting new users to the platform. Participation in such promotions not only expands the audience but also aids in financial inclusion.
Role of Airdrop Campaigns in User Acquisition
According to the report, airdrop campaigns account for 35% of new registrations during peak periods. They are becoming not just promotional strategies but effective ways to engage newcomers with digital assets. Additionally, 76% of users who sign up through airdrops remain on the platform.
Regional Trends in Participation
The research indicates that the Commonwealth of Independent States (CIS) leads in new user registration at 67%, followed by Southeast Asia at 51% and South Asia at 32%. This statistic reinforces the trend of increasing digital asset interactions in regions with limited banking access.
Market Growth and New Partnerships of MEXC
MEXC is also reporting significant market growth, with net monthly inflows of $1.79 billion in March. Additionally, the exchange launched DEX+, allowing access to over 15,000 decentralized tokens through the MEXC app.
The findings from the MEXC report highlight the critical role of airdrop campaigns in attracting new users while correlating with global cryptocurrency adoption data. These trends suggest a continued expansion of the platform and increased financial inclusion across various regions.
