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Amazon launches Olympus: New AI tool for video analysis

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by Giorgi Kostiuk

7 months ago


Amazon has announced the development of its new AI tool Olympus, capable of analyzing videos, images, and text. This move aims to reduce dependency on third-party AI companies and enhance Amazon's cloud services.

Amazon introduces Olympus AI tool

Amazon is reportedly working on a new multimodal AI tool called Olympus, which can analyze videos, images, and text, potentially helping businesses in various sectors by performing tasks like video search with text prompts. Olympus is expected to be unveiled at the AWS re:Invent conference in Las Vegas, reducing reliance on companies like Anthropic in the AI sector.

How Olympus enhances AWS

Olympus is projected to significantly benefit AWS offerings by integrating new capabilities into Amazon's cloud services. By enhancing products like SageMaker and Bedrock, Olympus can simplify building complex applications and provide pre-trained models for multimodal tasks, facilitating rapid industry advancements such as underwater equipment analysis and sports highlights creation.

AI competition: Olympus's future prospects

With Olympus, Amazon aims to compete in the fast-evolving generative AI market, following rapid developments by companies like NVIDIA. Partnerships with firms such as Deloitte will reinforce AWS's market position, assisting businesses in adopting advanced cloud-based tools. As companies like Tesla and Orange expand their AI initiatives, Olympus could significantly contribute to the tech industry's growth.

The creation of Olympus suggests Amazon's intent to strengthen its presence in AI and cloud technology sectors. This new tool has the potential to revolutionize multiple industries as AI competition intensifies.

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