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Ambire: How the Company Addresses Self-Custody Challenges in Cryptocurrency

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by Giorgi Kostiuk

6 hours ago


In this interview, Ivo Georgiev, co-founder and CEO of Ambire, discusses the mission of Ambire Wallet and the main challenges users face in self-custody.

Inspiration Behind Ambire Wallet

Ambire was created in response to the difficulties ordinary users face when using web3 and MetaMask, including writing seed phrases and searching for funds to pay for gas.

Simplifying the User Experience for Non-technical Backgrounds

Ambire Wallet simplifies the process of paying transaction fees by allowing users to deduct fees directly from their balance. It also features account recovery and protective measures against scams.

The Future of Wallet Standards and User Expectations

The company is working on solutions to the problem of asset fragmentation and planning cross-chain capabilities which will simplify asset management across various blockchains, eliminating the need for centralized exchanges.

Ambire continues to implement new technologies and features aimed at improving the user experience in the realm of self-custody, which will help attract more users to cryptocurrency.

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