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Analysis of Bitrue's Promotion of XRP Token

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by Giorgi Kostiuk

a year ago


Analysis of Bitrue's Promotion of XRP Token

Bitrue, a renowned cryptocurrency exchange, recently advised its followers to invest heavily in the XRP token. This optimistic suggestion sparked diverse reactions among the exchange's followers. A critic highlighted the XRP token's disappointing price performance over the past five years, casting doubt on the recommendation.

Concerns were raised about the social media post possibly resembling financial advice, raising questions about the prudence of the approach. Some users playfully speculated that Bitrue's endorsement of the token could have a negative impact on XRP's fortunes.

Bitrue has consistently shown strong support for XRP, introducing numerous features tailored to the Ripple-associated token community over the years. Notably, in 2018, it adopted the XRP-related token as its core currency, leading the way among major cryptocurrency exchanges. Moreover, Bitrue expanded the range of tokens tradable against XRP, including trending meme coins like BONK and SHIB.

In 2019, Bitrue expanded its services into the lending sector by allowing users to leverage their XRP and other tokens for loans. By 2023, the exchange had eliminated withdrawal fees for XRP transactions, aiming to streamline user transactions and accessibility.

Furthermore, Bitrue enhanced the security of the XRP Ledger (XRPL) network by operating a Unique Node List (UNL) validator. Despite its deep involvement in the XRP ecosystem, some users felt that the recent promotional activity crossed a line.

The XRP token has experienced an 11% decline in value over the last month, tracking the broader cryptocurrency market downturn. Despite gaining regulatory clarity through Judge Torres's ruling, the Ripple-related token has struggled to keep pace with other major digital assets.

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