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Analysis of Celebrity Involvement in Memecoin Schemes

May 31, 2024

Analysis of Celebrity Involvement in Memecoin Schemes

Celebrity figure Caitlyn Jenner has come under scrutiny for her involvement in a series of controversial on-chain transactions concerning the launch of her new memecoin, $JENNER.

A recently published report by the on-chain analytics platform Lookonchain on May 31 highlighted Jenner’s alleged engagement in the creation and manipulation of the token, unveiling suspicious transactions associated with the release of the $JENNER memecoin on May 27.

The report suggested that Jenner swiftly sold the acquired tokens shortly after purchase, earning a profit of around $43,000 (252 SOL). The funds were then moved to a single Binance address, known to have received SOL from diverse sources over the last four days.

Further investigation by Lookonchain disclosed that Jenner established multiple new addresses and orchestrated the launch of 12 additional memecoins, executing a consistent pattern of buying and selling. Allegedly, this method generated a total profit of $405,000 (2,381 SOL) within a brief four-day period.

Jenner is not the sole individual facing accusations of suspicious cryptocurrency activities. Rapper Iggy Azalea’s recent introduction of the memecoin, Mother Iggy ($MOTHER), has also been linked to allegations of insider trading.

An insider reportedly acquired over 20% of the token supply during the launch phase before Azalea’s promotion. Subsequently, the insider sold tokens worth over $2 million before the controversies surfaced, making an estimated profit of $1.4 million and retaining unrealized gains nearing $400,000.

The incidents related to Azalea and Jenner have ignited heightened scrutiny towards celebrities operating in the cryptocurrency domain. A recent advisory report from the on-chain analytics platform Bubblemaps warned investors to approach such projects cautiously and highlighted the prevalence of insider trading and the tendency for celebrity tokens to devalue over time.

Investors are encouraged to exercise caution and conduct thorough research before engaging with tokens endorsed by public figures. The prevalence of celebrity-backed tokens underscores the necessity for discernment and vigilance in navigating the cryptocurrency market landscape and avoiding potential risks associated with such investments.

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