Web3 company Animoca Brands signed a memorandum of understanding with DayDayCook to manage its BTC assets.
Signing the Memorandum of Understanding
Animoca Brands, a company focused on web3 gaming and applications, has signed a non-binding memorandum of understanding with DayDayCook (DDC), a meal-prep and packaged food company. As part of the agreement, Animoca will allocate up to $100 million in Bitcoin to manage its assets and generate yields from these reserves according to a joint announcement.
DayDayCook's Bitcoin Accumulation Strategy
In May 2025, DDC announced its plans to accumulate Bitcoin, setting a target to acquire 5,000 BTC over three years. In that same month, DDC purchased 21 BTC for its corporate treasury. CEO Norma Chu was chosen by Animoca partly due to her ability to engage a non-crypto audience.
The Bitcoin Treasury Market and Its Trends
The strategy of holding BTC is gaining popularity among corporations seeking to hedge against inflation. Currently, 268 institutions hold BTC, including public and private enterprises. Research shows that in Q2 2025, 159,107 BTC were added to corporate balance sheets, totaling over $18.7 billion.
The agreement between Animoca Brands and DDC highlights the growing significance of Bitcoin for companies adapting to an evolving market.
