Apple Inc. is reportedly in internal discussions regarding a potential acquisition of AI startup Perplexity. These talks are in early stages and have not involved Perplexity’s management.
Acquisition Talks for Perplexity
Adrian Perica, Apple’s head of mergers and acquisitions, reportedly raised the idea with services chief Eddy Cue and top AI decision-makers at the company. According to Bloomberg, Apple plans to integrate AI-driven search tools, like those offered by Perplexity, into its Safari browser.
Potential Partnership with Perplexity
In addition to a full acquisition, Apple has also discussed a possible partnership with Perplexity. One proposed arrangement would involve Perplexity as an AI search engine option in Safari, while another aims at deeper integration with Siri, Apple’s voice assistant.
Legal Issues for Perplexity with BBC
Perplexity is facing legal troubles from the British Broadcasting Corporation (BBC). The BBC has accused the company of illegally scraping and storing significant portions of its content for training its AI models. The BBC demands that Perplexity stop accessing its articles and delete any stored copies.
Apple is exploring various avenues of interaction with startup Perplexity, which could significantly impact the development of AI technologies within the company. However, the startup's legal issues may complicate its further progress.
