Apple Inc. is planning to utilize artificial intelligence to enhance the development of its custom chips.
The Idea of Using AI in Design
At a recent conference in Belgium, Apple’s Senior Vice President of Hardware Technologies, Johny Srouji, mentioned that employing cutting-edge tools, including AI, could significantly speed up chip design. "Generative AI techniques have a high potential for increasing productivity," Srouji stated.
Existing Approaches by Apple
Despite plans to start using AI, AppleInsider reports that the company has been employing AI in its projects for several years. This is primarily because Apple relies on third-party companies that have already integrated AI and machine learning into chip design processes.
Market Status and Competitive Companies
In the chip design market, major EDA firms like Cadence Design Systems and Synopsys are looking to incorporate AI into their offerings. They believe that using generative AI could provide new methods for designing chips, upon which companies like Apple depend.
Apple's strategy to integrate AI into its chip design process suggests significant changes in design approaches, which could enhance work efficiency and improve the company's end products.
