Apple Inc. is once again under scrutiny from the European Union's antitrust regulators due to alleged violations of the Digital Markets Act. Regulators are particularly concerned about the company's App Store policies, especially regarding its 'anti-steering' practices.
Concerns Regarding App Store Policies
Apple is close to receiving another formal charge sheet if it does not resolve concerns regarding its App Store policies. Regulators are focusing on how the tech firm prohibits app developers from informing customers about cheaper alternatives and subscription plans outside the App Store.
Apple's Response to Regulators
Apple claims it has been diligently working to comply with the rules but expresses frustration with what it perceives as vague and shifting expectations from EU regulators. A spokesperson stated, 'the goalposts keep moving,' emphasizing the extensive resources the company has invested to meet the requirements.
Broadening Antitrust Enforcement in the EU
Apple's situation reflects a broader regulatory crackdown on Big Tech in the European Union. The Commission has stepped up enforcement under new antitrust rules, with recent penalties issued to Meta for violating users' rights regarding personalized ads.
As the deadline approaches, Apple finds itself at a critical juncture: it must either satisfy the expectations of Brussels or face further legal and financial repercussions.
