AI startups are beginning to occupy a niche previously dominated by traditional search engines like Google.
New Trends in Search Technologies
Companies like Athena and Profound are actively developing AI optimization tools to help brands adapt to new conditions. These startups provide services that analyze how AI processes and presents information about brands.
Competition and Legal Challenges for Google
Google is introducing new features like AI Overviews to enhance search. However, publishers have filed antitrust complaints in the EU, claiming that these features have negatively impacted their traffic and revenue. Chegg has also filed a lawsuit against Google for suppressing traffic.
The Market for Search Optimization and AI
The term "Answer Engine Optimization" is becoming relevant in digital marketing. Brands are striving to adapt their content to meet new user queries, and the demand for tools that provide timely insights into how AI ranks brands is increasing.
As the shift towards AI in search continues, startups and large companies face the need to adapt. The future market dynamics amid increasing competition and regulatory scrutiny remain uncertain.
