Chinese company Baidu is introducing new features using artificial intelligence and voice search into its search platform to maintain competitiveness against rivals like DeepSeek.
Introduction of New Features in the Search Platform
Baidu aims to make its mobile search platform more akin to an AI chatbot, assisting users with their creative and organizational tasks. The platform will emphasize natural language searches and support voice search in multiple Chinese dialects. The company has significantly increased the character input limit for search queries from 28 to over 1000, and it has also added the ability to ask questions in a conversational style.
Impact of AI on Baidu's Cloud Business
Baidu is also looking to artificial intelligence to enhance its cloud business's competitiveness against Alibaba and Tencent. Despite a slight increase in shares, Baidu reported stronger-than-expected first-quarter 2025 results. The company's core revenues grew by 42% compared to last year due to growth in the AI Cloud segment, but high costs have pressured net profits.
Company's Plans and Expectations
Baidu is actively updating its models and launched a new version of its deep learning framework PaddlePaddle in April 2025. The company is urged to maintain initiative in the AI sector to demonstrate its importance in the market. Baidu is confident that its models, such as Ernie, will help it compete at a peer level with other industry players.
Thus, Baidu continues to actively develop its search platform and cloud technologies with a focus on artificial intelligence, which may help the company maintain its market position.
