BC.GAME Signs Landmark Partnership Deal with Leicester City Football Club and Unveils $BC Cryptocurrency
BC.GAME, the renowned iGaming platform, has inked a groundbreaking $40 million deal to establish itself as the “Official Principal Partner” of Leicester City Football Club. This momentous collaboration, disclosed by Leicester City on July 5, signifies a major milestone in the history of the club.
A key highlight of this partnership is the prominent placement of BC.GAME’s branding on the shirt-fronts of Leicester City’s Men’s First Team and adult replica shirts, beginning from the 2024/25 season. This strategic affiliation underscores the deepening bond between the iGaming platform and the esteemed football club.
As part of this strategic move, BC.GAME will introduce its native cryptocurrency, $BC, within the gaming ecosystem. $BC, a unique token engineered to offer enhanced value to both token holders and platform users, functions as a governance and utility token, enriching the overall gaming experience on BC.GAME.
Revolutionizing the iGaming Landscape with $BC
The introduction of $BC heralds a significant transformation in the iGaming landscape facilitated by BC.GAME. In response to community feedback, $BC aims to create a more cohesive and rewarding environment for users. This cryptocurrency will play a pivotal role in facilitating in-game transactions, granting access to exclusive features, and more.
By integrating $BC into the platform, BC.GAME not only elevates the gaming experience but also fosters a sense of community among players. Through $BC, users can enjoy seamless transactions and exclusive benefits that were previously out of reach.
Since 2019, BC.GAME has been a fervent advocate of the Bitcoin Lightning Network, showcasing its commitment to propelling the crypto sector forward. Demonstrating this support, BC.GAME has creatively transformed the 'B' in its logo on jerseys to '₿', underscoring its dedication to crypto innovation. The platform’s node is positioned 16th on 1ml.com, reaffirming its prominent status in the crypto community.
Solid Tokenomics and Growth Strategies
To bolster the growth of $BC, BC.GAME has outlined a series of growth strategies. These encompass community airdrops, liquidity mining, and a comprehensive marketing roadmap. Supported by a robust tokenomics framework, these initiatives are poised to drive market activity and deliver consistent value to users.
The community airdrop is set to reward early supporters and engaged participants, while liquidity mining will ensure the stability and value of $BC. BC.GAME’s extensive marketing strategy includes influencer partnerships, collaborations with other platforms, and targeted advertising campaigns. These initiatives aim to enhance the visibility and adoption of $BC within the competitive cryptocurrency landscape.
Strategic Tie-Up with Leicester City Football Club
In addition to its cryptocurrency ventures, BC.GAME has forged a strategic partnership with Leicester City Football Club spanning from August 2024 to May 2026. As part of this collaboration, BC.GAME’s logo will be prominently displayed on Leicester City’s team jerseys, enhancing the platform's global presence.
Leicester City, renowned for its unexpected Premier League triumph in 2016 and FA Cup victory in 2021, boasts a rich heritage and passionate fan base. This partnership aligns with BC.GAME’s strategy to engage with prominent sporting entities and leverage the club’s international appeal. The alliance not only elevates brand recognition for BC.GAME but also offers Leicester City supporters exciting opportunities to engage with the team.
