Binance Alpha has announced a significant move by introducing the upcoming listing of the VELVET token and an airdrop for its users.
Airdrop Participation Conditions for VELVET
According to Binance’s official release, users wishing to participate in the VELVET token generation event (TGE) must have at least 200 Alpha Points in their Binance wallets. Access to the event will be available via the Alpha Event page. However, entering the airdrop will consume 15 Alpha Points, meaning users not only need to accumulate but also spend points strategically.
Gamification of Loyalty in the Binance Ecosystem
Alpha Points have become a critical component of Binance’s user engagement strategy. The points are earned through various platform activities and now serve as a ticket to exclusive token distributions and listings. By tying access to participation metrics, Binance fosters regular user interaction while ensuring airdrops benefit active members rather than opportunistic bots.
Token Distribution Strategy by Binance
According to Turkish NY Radio, this move aligns with Binance’s broader plan to enhance token discovery through tiered, merit-based distribution models. This trend is likely to continue as more platforms implement gamified access layers.
The evolution of tokens and user participation mechanisms within the Binance ecosystem is likely to strengthen user loyalty and improve their engagement with the platform.
