Binance, one of the world's largest cryptocurrency exchanges, has appointed Gillian Lynch as the new head of operations in Europe and the UK. This change is part of the company's strategy to expand in countries with established cryptocurrency regulations.
Lynch to Lead Growth with Focus on Safety and Rules
Lynch will lead Binance's expansion across Europe while ensuring user safety remains a top priority. In her new role, she noted that the cryptocurrency industry is entering a new chapter with countries establishing clear rules that companies must adhere to. Prior to joining Binance, Lynch was the CEO of Europe at Gemini, where she handled growth and regulatory matters.
Binance Grows Services Despite UK Challenges
Lynch's appointment comes as Binance aims to expand its global reach. The exchange now serves over 275 million users, with 25 million joining by late 2024. Binance is adapting its services in Europe to comply with the new MiCA regulations, including the removal of stablecoins that do not meet the new rules.
Binance Adds New Services for Institutional Clients and Developers
In addition to leadership changes, Binance is launching new services for institutional clients. Among these are new loans allowing large clients to borrow against cryptocurrency already in their possession. Additionally, the new SAFUGPT tool, built on AI technology, helps developers create safer crypto applications.
With Gillian Lynch now leading the region, Binance hopes to grow its services in compliance with clear regulations while prioritizing user safety.
