The decision has been made by Binance to end support for Bitcoin NFTs on their marketplace starting from April 18th. This move is part of their effort to streamline the range of products available, despite the popularity of Ordinals.

Less than one year after introducing support for Bitcoin NFTs, Binance has chosen to reverse their decision. From April 18th onwards, users will no longer have the option to purchase, deposit, bid on, or list these NFTs on the Binance platform. The rationale behind this action is to simplify the selection of products.

The specific reasons for this change have not been clearly explained by the company. Have transaction volumes and user interest fallen short of expectations? Has strong competition from platforms like Blur influenced this decision? Many questions linger unanswered.

The launch of Binance's NFT marketplace in 2021 during a bullish market showed promise, benefiting from the exchange's reputation and the collaboration with football icon Cristiano Ronaldo. Nevertheless, it failed to outshine its competitors.

Binance's move has come at a time of regulatory uncertainty for the exchange. Dealing with challenges in various countries, it recently agreed to pay a hefty fine exceeding $4 billion to the United States and halt its operations in the country.

In response to these challenges, Binance has had to reevaluate its business model. The formation of a board of directors comprising seven members, led by Gabriel Abed, the former Barbados ambassador to the UAE, indicates a shift in strategy.

Yet, the termination of support for Bitcoin NFTs raises uncertainties. Could this be a sign of a broader realignment of the exchange's operations? Might other services face changes in the future?

Curiously, Binance's announcement coincides with a surge in popularity of Bitcoin NFTs. Fueled by enthusiasm for Ordinals, they recorded $6.37 million in sales in the past 24 hours according to CryptoSlam, marking the second-highest figure in the sector.