Binance Labs has invested $10 million in Usual, a decentralized stablecoin protocol, during its Series A funding round, which also included Kraken Ventures and other industry players.
A Bold Step into Stablecoins
Usual has rapidly become one of the most innovative players in the stablecoin market. It has gained significant attention, securing over $1.4 billion in total value locked (TVL) and positioning itself among the top five stablecoins globally. Usual's model integrates Real-World Assets (RWAs) such as US Treasury Bills, allowing the tokenization of physical assets and their introduction into decentralized finance. This process results in a stablecoin known as USD0, which is permissionless, on-chain verifiable, and fully backed by short-term bonds.
The Growing Appeal of Tokenized Real-World Assets
Usual’s success is largely attributed to its focus on tokenizing real-world assets. By aggregating assets from reputable institutions like BlackRock and Ondo, Usual enhances the liquidity of traditionally illiquid assets. This innovation reportedly provides greater access to these assets for a broader pool of investors and boosts liquidity in the DeFi ecosystem. Despite the growing prominence of RWAs, their integration into DeFi remains challenging. Usual aims to change this by offering a model that bridges traditional finance and DeFi and redistributes value more equitably among users. With a community-governed protocol, Usual enables holders of the $USUAL governance token to influence key decisions such as liquidity incentive strategies and risk policies.
A New Era for Governance in Stablecoins
Usual introduces a fully decentralized governance model, allowing users to participate in decision-making. $USUAL token holders not only influence governance decisions but also benefit from the redistribution of profits generated within the protocol. This approach reportedly eliminates risks associated with commercial bank reserves and fractional reserve banking, offering a more transparent and secure alternative for stablecoin users.
Usual plans to continue expanding its ecosystem and increasing the adoption of its products, with focus on governance token $USUAL launch and user participation in pre-launch campaign activities.
