In 2025, Binance reaffirmed its leadership among centralized cryptocurrency exchanges. The platform did not delist any tokens since their addition in 2023-2024, according to CryptoQuant.
Quality of Listings and Reward Programs
Binance distributed over $2.6 billion in airdrops in 2024 alone, giving it over 94% market share in the rewards segment. Programs like Launchpool and Megadrop attracted millions of participants, enhancing user engagement and solidifying dominance in token rewards.
Bitcoin Liquidity at Binance
Recent data from CoinGecko shows Binance leads in Bitcoin liquidity across all depth levels, holding about $8 million in liquidity on both sides within a +/- $100 range. The exchange accounts for around 32% of BTC liquidity among major exchanges.
Reserve Transparency Compared to Competitors
Binance also emerged as a leader in proof-of-reserves (PoR) transparency among major crypto exchanges, maintaining reserve coverage consistently above 100% and publishing monthly reports, which fosters a high level of user trust.
Thus, Binance showcases stable leadership in the cryptocurrency market through its listing strategies, high liquidity levels, and reserve transparency.
