Despite Bitcoin's historic accomplishments in the second quarter of 2025, its coverage in prominent financial publications has been minimal. A report from Perception indicated that major media sources like The Wall Street Journal and Financial Times produced only 13 articles.
Limited Bitcoin Coverage in Media
According to the Perception report, of the 1,116 articles published by 18 major media outlets in Q2 2025, the three primary financial publications contributed only 2% of the overall Bitcoin and cryptocurrency reporting. Specifically, The Wall Street Journal published just two articles, while Financial Times and The New York Times each published 11 articles. This limited coverage coincided with Bitcoin reaching a historic high above $111,900.
Information Gap for Traditional Investors
The limited coverage from elite financial publications creates significant information asymmetry for investors relying on traditional media sources. According to BeInCrypto, among the 1,116 articles, 31% had positive, 41% neutral, and 28% negative sentiment. Investors depending on elite financial media remain systematically under-informed about Bitcoin's performance and developments. High-volume media outlets like Forbes and CNBC largely filled this coverage gap, providing extensive reporting on institutional adoption and market analysis.
Impact on Digital Asset Recognition
The polarized media landscape reflects broader institutional attitudes toward Bitcoin's role in global finance. Data from Pinnacledigest shows that institutional adoption of Bitcoin significantly accelerated in 2025, with Bitcoin ETFs accumulating over $65 billion in assets under management by April. Despite limited coverage from elite media, the lack of attention from traditional outlets may actually benefit Bitcoin's long-term development by reducing speculative retail interest.
The Q2 2025 coverage analysis reveals that Bitcoin's market performance and institutional adoption have outpaced traditional media recognition. While elite publications maintain editorial distance, specialized media and institutional investors continue driving Bitcoin's integration into mainstream finance.
