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Bitcoin: The Paradox of Absence in Media Coverage During Growth

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by Giorgi Kostiuk

3 hours ago


The second quarter of 2025 proved pivotal for Bitcoin; however, its coverage in traditional media was surprisingly minimal. An analysis by Perception reveals how this lack of coverage might affect perceptions of the cryptocurrency among investors.

Media Silence Amid Bitcoin's Success

Despite Bitcoin reaching new highs, major financial outlets such as *Wall Street Journal*, *Financial Times*, and *New York Times* published only 13 articles on the subject, accounting for just 2% of total coverage according to a study of 18 media outlets.

Diverse Narratives in Bitcoin Coverage

The state of Bitcoin coverage varies based on the editorial line of the media. For instance, *Forbes*, *CNBC*, and *Barron's* tend to provide more positive and optimistic content, whereas outlets like *Wall Street Journal* and *Financial Times* take a more cautious and even skeptical approach.

Information Asymmetry in Economics

The lack of adequate Bitcoin coverage in mainstream media creates an information asymmetry that complicates the understanding and perception of the cryptocurrency market. This results in a gap between the realities of the economic landscape and public perception.

Thus, the absence of media coverage for Bitcoin is not coincidental; rather, it reflects a deeper editorial bias, indicating an unhealthy dissonance in addressing key economic changes.

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