Cryptocurrency exchange Bitget has announced a new campaign in collaboration with the Spanish league LALIGA, featuring Raphinha from FC Barcelona.
Bitget and LALIGA Campaign
On April 15, 2025, Bitget, a leading cryptocurrency exchange, announced the launch of an advertising campaign with LALIGA, starring Barcelona winger Raphinha. The collaboration aims at promoting Bitget's trading products — Copy Trading, Launchpool, and Pre-market — through a series of commercial videos to be released throughout April.
Quotes from Participants
"In football, split-second decisions make the difference," said Jorge de la Vega, executive director of LALIGA. "Partnering with Bitget reflects our shared focus on innovation and strategy, whether on the field or in the markets." Raphinha added, "Football and trading both require quick thinking and the right tools. Bitget's platform helps traders stay ahead, just like we do on the pitch."
Goals and Initiatives of the Campaign
The campaign includes user education initiatives and trading contests, allowing participants to win exclusive LALIGA prizes, including tickets to matches featuring Raphinha. Bitget CEO Gracy Chen noted, "When Raphinha receives the ball, he processes positioning and opportunities in real-time, much like a skilled trader reading market movements."
The Bitget campaign with LALIGA marks a significant step in the company's strategy to connect the worlds of cryptocurrency and sports, targeting user education and engagement.
