Cryptocurrency companies are once again actively investing in sports partnerships. Recently, Bitget showcased its initiatives at the MotoGP Grand Prix in Germany.
Bitget and MotoGP Strategic Partnership
Bitget, a cryptocurrency exchange, announced its multi-million dollar partnership with MotoGP, positioning itself as a key player in sports marketing.
Activities and Initiatives at the Grand Prix
At the German Grand Prix in Sachsenring, Bitget organized a fan zone featuring a MotoGP simulator and distributed merchandise, attracting the attention of tens of thousands of attendees.
Trends in Crypto Industry Spending on Sports Partnerships
During the 2024–2025 season, the crypto industry's spending on sports partnerships increased by 20%, reaching a total of $565 million.
The partnership between Bitget and MotoGP highlights the growing trend of cryptocurrency companies investing in sporting events to increase their popularity and attract new audiences.
