Bitmedia has launched a new Header Bidding technology to increase publisher monetization opportunities.
How Header Bidding Works
Header Bidding technology marks a significant advance from the traditional waterfall model that many publishers relied on for years. It allows them to present ad spaces to multiple advertisers simultaneously, conducting a real-time auction that increases publishers' revenue. This technology leverages a JavaScript code placed in the website’s header to asynchronously request ads from advertisers.
Setting Up Prebid.js with Bitmedia.io
To implement Header Bidding, publishers integrate a JavaScript wrapper into their website’s code. This wrapper conducts an auction among advertisers during page load. The highest bidder wins the ad space, displaying their creative on the website.
Empowering Publishers with Technology
Bitmedia’s Header Bidding technology empowers publishers to optimize ad revenue. With integration via Prebid.js, publishers can easily manage their ad inventory, increasing transparency and revenue. This feature increases competition for ad spaces, resulting in higher bids and increased revenue.
The launch of Bitmedia's Header Bidding technology highlights the company's commitment to leading-edge solutions that enhance efficiency and transparency in digital advertising.
