Global asset management giant BlackRock Inc. is entering the European cryptocurrency market with the new iShares Bitcoin ETP.
A Strategic Step Beyond the U.S. Market
This move follows the successful launch of the iShares Bitcoin Trust (IBIT) in the U.S., which has amassed over $48 billion in assets since January 2024. While Europe has long hosted a range of crypto-related ETPs, the market remains relatively small—around $13.6 billion. BlackRock’s entry into this space is expected to boost competition and potentially accelerate institutional adoption of Bitcoin-backed products in the region.
Designed for Institutions and Informed Retail Investors
The iShares Bitcoin ETP will be physically backed by Bitcoin, with Coinbase Global Inc. serving as the custodian for the underlying digital assets. Issued by a Swiss-based special purpose vehicle, the product is available to institutional and informed retail investors, providing a secure and regulated channel for Bitcoin exposure.
Crypto in Traditional Finance
BlackRock’s move comes amid a broader shift in traditional finance, with asset managers increasingly integrating digital assets into their product offerings. The European launch highlights the growing demand for regulated crypto exposure and the efforts by major institutions to build trust and infrastructure around this asset class.
With this latest development, BlackRock strengthens its position as a key bridge between traditional capital markets and the evolving world of digital finance—highlighting Bitcoin’s growing legitimacy as an asset class for global investors.
