Brazil's data protection authority demands that World Network, formerly Worldcoin, cease offering cryptocurrency or financial rewards for collecting biometric data from its citizens.
What is World Network and Its Biometric Data Collection Model?
World Network, formerly known as Worldcoin, is a project co-founded by Sam Altman, CEO of OpenAI, and developed by Tools for Humanity. The initiative aims to build a universal digital identity and financial network by using iris biometrics to verify individuals. This process involves scanning people's irises with a device known as the “Orb,” which is designed to create a secure and verifiable digital identity for users.
The Issue of Consent: Brazil’s Data Protection Laws
Under Brazil’s stringent data protection laws, consent for processing sensitive personal data must be free, informed, unequivocal, and given explicitly for specific purposes. The ANPD believes that offering crypto payouts as compensation for biometric data may compromise the validity of the consent obtained from participants.
Tools for Humanity Responds to the Allegations
In response to Brazil's order, Tools for Humanity has reportedly denied any wrongdoing. The company has reiterated its commitment to adhering to Brazilian data protection laws and criticized what it describes as misinformation spread about the project on social media.
Facing pressure from Brazilian authorities, Tools for Humanity is eager to resolve the dispute over biometric data collection by emphasizing data security and voluntary participation.
