Modern broker programs are significantly changing how companies integrate with crypto exchanges. They are evolving from mere liquidity sources into comprehensive business growth tools.
What Are Broker Programs?
A broker model allows a company to connect an exchange to its product (terminal, aggregator, wallet, etc.) and earn a percentage of trading activity. This enables:
* Monetization of existing traffic, * Increased user engagement, * Expansion into new markets without building their own trading infrastructure.
The Impact of Broker Models on B2B Growth
According to KPMG, 38% of European fintech companies already use broker or white-label models to offer crypto trading. This confirms that using such models is becoming an established growth strategy.
For example, WhiteBIT’s broker program offers generous terms, including up to 40% revenue share on trades, the ability to earn 20% even on secondary user activations, and flexible terms for partners. This makes integration economically viable and appealing.
Trends and the Future of Broker Integrations
There is a growing interest in broker integrations. More clients are coming to seek implementation of such models, including startups and mature fintech platforms. Broker partnerships are becoming an important tool for companies looking for scalability and low friction.
Experts recommend starting with choosing a partner that offers more than just API access, focusing on ecosystems that support growth.
Broker programs are powerful tools for the development of B2B platforms in the crypto industry, providing stable growth and expansion through effective integrations and understanding user needs.
