Cryptocurrency exchange Bybit has announced a significant rebranding that reflects its desire to reshape the financial landscape for its users.
Unveiling the New #IMakeIt Campaign
As of July 9, 2025, Bybit, one of the largest cryptocurrency exchanges by trading volume, launched its new campaign called #IMakeIt and introduced an updated visual identity. This event marks an important milestone in the company's six-year journey, aiming to change the financial landscape and enhance its connection with over 70 million users worldwide.
Goals and Vision of the New Bybit
The company focuses on inclusivity and innovation. Bybit's Head of Marketing, Claudia Wang, stated: 'At Bybit, we believe that every user has the power to shape their own financial destiny. Our new identity and the #IMakeIt campaign reflect our commitment to innovation, inclusivity, and empowerment.' Thus, Bybit intends to not only serve traders but also redefine the trading process itself.
Phased Rollout Plan
The rebranding includes a detailed phased rollout plan. In early July 2025, a public brand launch is taking place, involving a global campaign, social media activities, and an online event. In mid-July, an app refresh with user interface changes is planned, and from August onward, a consistent rollout will occur across various platforms and events.
The new identity for Bybit and the #IMakeIt campaign represent an important step in the company's evolution, aimed at rethinking financial possibilities for all users.
