Cryptocurrency exchange Bybit has announced a transformative rebranding and the launch of the #IMakeIt campaign, marking a pivotal moment in its development.
A New Chapter: Where Boundaries Dissolve
Bybit, one of the world’s leading cryptocurrency exchanges, has launched the #IMakeIt initiative, celebrating six years of its existence. The new approach aims not only to serve traders but to transform trading itself. As Claudia Wang, Head of Marketing at Bybit noted, 'We are here to dissolve boundaries and unlock possibilities.'
The Heart of the New Brand: 'I'
The new brand identity centers around the letter 'I,' symbolizing identity, innovation, and intention. It emphasizes that every trader can shape their financial future. Bybit aims to redefine the financial landscape by providing users with powerful and inclusive tools.
Phased Rollout: Where You’ll See the Change
The Bybit rebranding will debut with a public launch in early July, including a global campaign and updates in the mobile app. Upcoming changes will affect the user interfaces and key website pages. The rollout of the new identity will continue across regions until the end of August.
The Bybit rebranding and the #IMakeIt campaign reflect the company’s commitment to innovation and inclusivity, promising users relevant tools for managing their finances.
