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Catizen: The Success of a New Telegram Game with 34 Million Users in Six Months

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by A1

2 months ago


  1. Gameplay Mechanics
  2. Multi-Token Economy
  3. Partnerships and Investments

  4. Catizen is a mini-app launched in early 2024 within Telegram, merging the tap-to-earn and play-to-earn concepts. In just six months, the game reportedly amassed 34 million users and has been recognized as the highest-earning app on Telegram.

    Gameplay Mechanics

    Catizen revolves around managing a virtual cat café. Players start with a basic cat and earn in-game currency vKITTY as visitors interact with the cats. The primary goal is to enhance the café by merging cats to create higher-level felines, which increases their earning potential.

    * Core Gameplay: Players drag and combine cats to level them up, boosting their earnings. As more cats arrive, the player's ability to merge and upgrade them improves. * Additional Features: Catizen also includes a fishing mini-game. Players earn Fish Coins through various activities, which can be used in the fishing game to catch virtual fish. This mini-game offers extra vKITTY and Fish Coins as rewards, although it feels somewhat tangential to the core gameplay.

    Multi-Token Economy

    Catizen’s in-game economy operates on multiple tokens, each serving distinct purposes:

    * vKITTY: The primary in-game currency, earned through gameplay and used for various in-game purchases. * wCATI: The game’s native cryptocurrency, which plays a key role in the game's economy. * Fishcoin: Used to accelerate gameplay and participate in the fishing mini-game. * Zen: A rare token with limited information available, used to unlock special features and typically earned in small amounts.

    $CATI, the game’s native crypto token, is not yet fully launched but available for pre-market trading. It is set to be officially listed on exchanges like Bybit and OKX in the near future. The $CATI token bridges the in-game world with the broader cryptocurrency ecosystem, providing real-world value and tradeability.

    Partnerships and Investments

    Catizen’s development has been supported by prominent organizations. The game is published by PLUTO Studio and has received backing from The Open Platform (TOP), HashKey, and Binance Labs. HashKey, in particular, is involved in providing regulatory guidance and technical support, marking its entry into the TON ecosystem with Catizen as its first Web3 partner.

    Ben El-Baz of HashKey Global points to the rapid growth of developers on the TON blockchain as a key reason for their investment in an interview with CoinTelegraph. He believes that this influx signals a prosperous period for the ecosystem.

    Catizen has already made significant achievements in a short time and plans to integrate artificial intelligence (AI) into its gameplay by 2025. These changes could set Catizen apart from other blockchain-based games.

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