Cel AI PLC has announced plans to raise £7.5 million on the London Stock Exchange to fund a significant Bitcoin acquisition as part of its new treasury strategy.
Strategic Shift to Bitcoin Treasury
Cel AI PLC, previously focused on AI-driven beauty solutions, is now planning a strategic shift by integrating a Bitcoin treasury strategy. Executive Chairperson Olivia Edwards proposed raising £7.5 million via share issuance. The plan involves issuing 3.75 billion new shares, with OAK Securities acting as broker and investor committed to £1 million. Olivia Edwards stated, "These funds will drive our mission to integrate AI innovation with a robust Bitcoin treasury strategy." This decision reflects broader trends in institutional Bitcoin investments.
Impact on Bitcoin Perception
The move could impact Bitcoin's market perception as Cel AI increases its on-balance-sheet BTC exposure. Institutions might view this as a signal of cryptocurrency's growing acceptance, potentially influencing future corporate strategies regarding digital reserves.
Corporate Bitcoin Adoption
Corporate adoption of Bitcoin is seen in firms like MicroStrategy and Tesla. These cases have previously led to Bitcoin price changes, sparking interest in cryptocurrency as a corporate asset. Cel AI's involvement could stimulate similar discussions and market shifts.
Cel AI's fundraising aligns with wider trends of institutions entering the crypto ecosystem. The firm aims to finalize fundraising by July 17. Olivia Edwards added, "I intend to participate in the fundraising with a personal investment of £250,000." The strategy focuses primarily on financial positioning without immediate technology or on-chain developments, positioning the company within the evolving landscape of digital currency management.
