Coinbase has announced the acquisition of Spindl, a platform specializing in onchain advertising. This move aims to boost projects on its Ethereum layer-2 Base platform.
Acquisition Objectives
With the acquisition of Spindl, Coinbase aims to solve the onchain discovery problem for developers. Spindl's founder, Antonio García Martínez, was instrumental in developing Facebook's original ad platform.
Onchain Implementation
Spindl is designed to support developers by providing them with resources to attract audiences. Jesse Pollak, the creator of Base, noted that the project aims to replicate Facebook's success in the onchain space.
New Advertising Horizons
Eric Seufert, an early investor in Spindl, expressed confidence that the project will advance advertising with Coinbase's partnership. The goal is to improve attribution and measurement methods.
The acquisition of Spindl is a strategic step for Coinbase in advancing onchain advertising and supporting developers on the Base platform.
