Coinbase Global Inc. has announced a series of new features and products aimed at improving cryptocurrency adoption among a broader audience.
New Coinbase One Card with Cashback
Coinbase introduced its new Coinbase One Card in collaboration with American Express, offering up to 4% Bitcoin cashback on each purchase.
Launch of Perpetual Futures in the US
The cryptocurrency exchange announced the launch of perpetual futures in the United States, with plans to expand this feature to global markets.
Engagement with Businesses and Partnership with Shopify
Coinbase has also launched Coinbase Business and opened a waitlist for entrepreneurs interested in the crypto space. The exchange announced a strategic partnership with Shopify to enable USDC checkouts through Shopify Payments and Shop Pay.
The new products may help Coinbase rebuild customer trust, but the company will need to employ unique strategies to attract new users amid growing competition.
