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Coinbase's App Store Surge and Conflicting Signs of Retail Investor Return

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by Giorgi Kostiuk

2 days ago


The recent surge of the Coinbase app in the App Store has sparked discussions about the return of retail investors to cryptocurrency exchanges. Meanwhile, data on Bitcoin search trends indicate mixed signals regarding retail participation.

Coinbase's Rise in the App Store

Coinbase's app climbed 65% in the US Apple App Store charts, reaching 137th place after being at 386th position. This rise coincided with a 10% increase in Bitcoin's price, which hit all-time highs of $123,091.61.

Contradictory Data on Retail Investors

Data indicates contradictory signals regarding retail investor participation in the cryptocurrency market. Market analysts like Tony Edwards have noted increased activity on YouTube, suggesting renewed interest. However, other experts, such as Andre Dragosch, argue that retail investors are still absent, supported by low search data for Bitcoin compared to previous market peaks.

Impact of ETFs on Investment Trends

The launch of Bitcoin and Ethereum spot ETFs may fundamentally change how retail tracking is conducted. These investment products allow exposure to alternative cryptocurrencies without the need for exchange interaction. Bitcoin spot ETFs have seen inflows of $53.05 billion since January 2024, while Ethereum ETFs have attracted about $6 billion since their launch in July.

Despite positive signals indicated by Coinbase's app rise, search data and analyst opinions emphasize uncertainty about the actual level of retail investor participation in the cryptocurrency market. It is possible that innovations like ETFs have significantly altered traditional participation metrics.

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