The cryptocurrency exchange Coinbase has signed an agreement with the Australian sports club Cronulla Sharks. Under the agreement, the company's logo will appear on the club's players' shorts for the 2025 season.
Partnership with the Cronulla Sharks
Coinbase has joined the ranks of crypto companies that have struck deals with sports clubs. This agreement is part of the company's strategy to expand its presence in the Australian market, where it began operations in 2021. Coinbase Australia's Country Director John O’Loghlen emphasized the importance of this partnership for strengthening market positions and engaging with users.
Crypto Push in the Sports Industry
Sharks Group CEO Dino Mezzatesta highlighted the high reputation of Coinbase, expressing joy at partnering with such an international brand. Collaborations with international companies are gaining popularity among teams and leagues, spearheaded by crypto companies.
Other Notable Crypto Deals in Sports
According to a Financial Times report, deals between crypto companies and sporting brands are on the rise. This year, numerous deals have been made, including partnerships with brands like Tether and Juventus, collaboration with Formula One, and more.
The deal between Coinbase and Cronulla Sharks highlights the ongoing trend of integrating the crypto industry with the sports business. These partnerships help popularize digital assets and strengthen their position in mainstream culture.
