Hong Kong-based exchange CoinW announced its expanded focus on Latin America amid increasing interest in cryptocurrencies in the region.
Focus on Latin America
On June 19, 2025, CoinW confirmed its strategy to actively engage in Latin American markets, particularly highlighting Brazil, Argentina, Mexico, and Venezuela, which now rank highly in global crypto activity.
Increase in Crypto Activity
Data shows a 42.5% year-over-year increase in cryptocurrency usage across Latin America. Economic challenges such as inflation and currency devaluation have sparked increased interest from both retail and institutional investors in digital assets.
CoinW Development Plans
CoinW plans to roll out targeted marketing, educational programs, and local cultural partnerships to strengthen its position in the region. Additionally, the exchange recently introduced a Futures Protection Program to shield traders from market volatility.
CoinW's expansion into Latin American markets highlights growing interest in crypto assets amid economic instability, as well as the company’s readiness to adapt to local conditions and user needs.
