Automobili Lamborghini teamed up with Animoca Brands to launch the "Fast ForWorld" platform, designed for buying, selling, and driving digital Lamborghini models in the metaverse. This collaboration aims to offer a new kind of engagement for fans, gamers, and car enthusiasts.
A New Level of Interaction with Lamborghini
The Fast ForWorld platform, designed by Gravitaslabs, a subsidiary of Animoca Brands, will become Lamborghini's digital hub for fans and partners. Participants will be able to interact with Lamborghini models in new and exciting ways.
Innovative Motorverse Ecosystem
The Lamborghini digital models will be usable across a range of Motorverse games, including popular racing games like Torque Drift 2 and REVV Racing. The platform will provide a new experience interacting with cars in diverse gaming environments.
Accessing Fast ForWorld through Lamborghini Revuelto
Users wishing to access the Fast ForWorld platform will need to acquire Lamborghini’s first-ever digital super sports car—the Lamborghini Revuelto. This digital model serves as the entry key to the platform's interoperable ecosystem and comes bundled with the Fast ForWorld Genesis Capsule, unlocking exclusive benefits both within and beyond the platform.
The launch of Fast ForWorld, scheduled for November 7th, marks a new phase of Lamborghini's involvement in digital assets such as NFTs. This collaboration with Animoca Brands highlights the car brand's commitment to innovative audience engagement methods.