Strategy, formerly known as MicroStrategy, is actively strengthening its Bitcoin market position by planning to invest $84 billion to increase its reserves.
Plans to Increase Bitcoin Reserves
The company plans to raise $42 billion through equity and another $42 billion through debt instruments for Bitcoin purchases. Currently, Strategy holds 553,555 BTC, acquired for $37.90 billion at an average price of $68,459 per BTC.
Buying Dynamics and Market Position
Strategy began a consistent Bitcoin buying spree in the last quarter of 2024 and has continued this practice into 2025. The company now controls over 2% of the total circulating Bitcoin supply, making it the largest public holder of the asset, second only to BlackRock, which manages 570,000 BTC.
Yield and Profit Goals
In a recent post on X, Michael Saylor revealed that Strategy has achieved a 13.7% yield on Bitcoin and a $5.8 billion gain year-to-date. The company aims to reach a 25% yield and a $15 billion profit by the end of 2025.
Saylor's strategy emphasizes its confidence in Bitcoin as a legitimate treasury reserve asset, promoting further corporate adoption of cryptocurrencies.