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Concerns Over 11x's Honesty and Ethics Draw Investor Attention

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by Giorgi Kostiuk

4 days ago


The allure of Artificial Intelligence (AI) markets is undeniable, but recent revelations about startup 11x raise serious questions about integrity and transparency.

The Rapid Rise and Sudden Scrutiny of AI Startup 11x

Founded in 2022, AI startup 11x quickly emerged as a leading player in automating sales processes. However, allegations about financial instability and misleading data also surfaced alongside their apparent success.

Fake Customer Claims: ZoomInfo and Airtable Deny Endorsements

Among the allegations against 11x are claims of fake customer endorsements. ZoomInfo and Airtable denied being clients, with ZoomInfo considering legal action due to false advertising.

ARR Controversy: Misleading Revenue Reporting Tactics?

11x stands accused of manipulating Annual Recurring Revenue (ARR) figures by including revenue from potentially terminated contracts, which creates a misleading picture of the company's financial health.

The revelations around 11x highlight the importance of transparency and ethical practices in the fast-evolving AI sector. This story serves as a reminder of the need for thorough scrutiny and diligence before investing in innovative startups.

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