Despite growing interest in cryptocurrencies across Europe, most crypto media are facing traffic declines. According to Outset PR, 82% of crypto outlets in Western Europe lost their traffic in Q1 2025.
The Paradox: Rising Interest and Shrinking Visibility
Interest in cryptocurrencies in EU countries continues to grow, particularly in Slovenia, Italy, and Croatia, where ownership exceeds 15%. However, Outset PR's analysis indicates that 82% of 133 surveyed crypto media outlets lost traffic in early 2025, attributed to a mix of regulatory pressure, algorithmic changes, and market volatility.
Real Numbers, Real Fallout
Traffic analysis shows that over 70% of Italian outlets faced visibility drops. In the Netherlands, 76% lost search traffic, and nearly 40% of German-speaking sites failed to retain their audience. Meanwhile, only 7 outlets crossed the 1 million monthly visits threshold, accounting for over 60% of total traffic.
Algorithmic Gatekeeping: The Discover Problem
Google Discover has become a significant channel for media distribution, but visibility here is also declining. Outset PR's report reveals that only 22.99% of crypto-native media in Western Europe maintained a stable presence in Discover throughout Q1 2025, which poses significant challenges for disseminating important project news and updates.
Despite increasing interest in cryptocurrencies in Europe, the infrastructure for their visibility is weakening. Crypto media are seeing traffic declines, which may negatively impact the popularity and growth of projects in this sector.
