Q1 2025 marks a pivotal period for crypto media in Western Europe, characterized by significant changes in visibility and publication strategies of both traditional and specialized outlets.
Decline of Traffic for Crypto Publications
According to the data, 82% of crypto publications analyzed by Outset PR experienced a traffic decline. Overall visits dropped from 26.57 million in January to 22.22 million in March, representing a 16.3% reduction. This was due to several factors, including the soft rollout of MiCA, changes in promotional content definitions, and updates to Google's algorithm.
Geographical Hubs of Visibility
The distribution of crypto media traffic also showed clear concentrations in specific countries. Germany (29.89%) and France (28.74%) emerged as major media hubs, while the Netherlands (19.54%) demonstrated strong performance led by a few key outlets. Italy (9.20%) and the United Kingdom (5.75%) exhibited more limited visibility.
Why Generalist Media Performs Well
Generalist media, comprising 46 non-specialized publications, collectively garnered 106.25 million visits, more than four times the overall traffic of crypto publications. Key factors for their success included greater editorial depth, topic diversity, and technical infrastructure, allowing them to adapt flexibly to changing demands.
Q1 2025 may represent a turning point for crypto media, where key success factors are trust, transparency, and the ability to adapt to new standards amid a changing information landscape.
