A quarterly report from Outset PR reveals a sharp decline in traffic for crypto media in Western Europe. This is linked to regulatory changes and search engine strategies.
General Trends of Traffic Loss
According to the Outset PR report, four-fifths of crypto media outlets in Western Europe lost traffic in Q1 2025. This contradiction between rising interest in cryptocurrencies and decreasing media visibility defines new realities for the dissemination of crypto information.
Regional Analysis of Losses
The hardest hit were Italy and Spain, with over 70% of tracked crypto outlets suffering from visibility loss. In Italy, regulatory attention led to a nearly 50% drop in traffic for top outlets. In Spain, strict advertising standards significantly reduced content discoverability, though platforms like Bit2Me News saw a 149.4% increase in traffic.
Impact on Mainstream Finance Media
Unlike crypto-specific outlets, general finance and technology media have shown true resilience. Out of 46 such outlets, 25 increased their traffic, pointing to their advantageous position due to high authority and diverse content.
Insights from the report highlight the necessity for crypto media to adapt to new regulatory demands and search algorithm changes to maintain visibility and reach readers.
