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DayDayCook, led by Norma Chu, aims to acquire 5,000 BTC over three years

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by Giorgi Kostiuk

4 hours ago


DayDayCook (DDC Enterprise Ltd.), under the leadership of CEO Norma Chu, initiates a new strategy focusing on significant Bitcoin acquisitions within the cryptocurrency sector.

DayDayCook's Bitcoin Acquisition Strategy

DayDayCook secured $528 million aimed at purchasing Bitcoin as a treasury asset. In a shareholder letter, Norma Chu announced DDC's ambitious target of acquiring 5,000 BTC over three years, utilizing capital raised from investors like Animoca Brands and Kenetic Capital.

Market Reaction to the Announcement

The initial market reaction was negative, with DDC shares dropping over 14%. This contrasts with typical increases seen after public Bitcoin adoption, indicating investor concerns over potential volatility in DDC's core business.

Prospects and Implications for the Crypto Market

DayDayCook's move could lead to increased institutional demand for Bitcoin and broader market validation of Bitcoin treasury strategies. If successful, DDC could position itself among the top 10 corporate Bitcoin holders.

DayDayCook's decision to acquire significant cryptocurrency assets could reshape the dynamics of the crypto market and lead to new levels of institutional interest in Bitcoin.

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