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DDC Enterprise Aims to Become Major Bitcoin Holder with New Funding

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by Giorgi Kostiuk

5 hours ago


DDC Enterprise is conducting a funding round of $528 million to expand its Bitcoin reserves, which may influence the market.

DDC's Plan to Increase Bitcoin Reserves

DDC Enterprise, a cross-border consumer goods group, plans to significantly increase its Bitcoin holdings. The company has secured approximately $528 million, primarily focused on Bitcoin acquisition as part of its corporate strategy. This includes a $26 million equity PIPE investment and $300 million in convertible secured notes.

Bitcoin Strategy: Influences and Market Trends

DDC aims to become a substantial Bitcoin treasury holder, mirroring the strategies of companies like MicroStrategy and Tesla, which have significantly impacted market dynamics through their BTC purchases. Currently, Bitcoin (BTC) is trading at $104,633.73, with market cap figures exceeding $2.08 trillion. Over the past 24 hours, BTC observed a 3.74% decrease, amid a 17.56% shift in trading volume. The past 90 days show a growth of 22.16%.

Market Reaction to DDC's Actions

Experts highlight that DDC's efforts to acquire Bitcoin could lead to heightened market demand. Historical data supports the trend that substantial corporate investments in Bitcoin often result in increased buying pressure and accumulation trends among other institutional investors.

DDC Enterprise is embarking on a new chapter in its history by betting on Bitcoin as a strategic asset. This decision could significantly impact the cryptocurrency market.

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